1. Have a Good Design for Your Online Store
You need to ask yourself one question, if you were to set up a physical store, how much attention and detail would you give the process. You would need to look for an attractive venue, and spent quite a bit of time on the interior decor. You do understand the importance of appearance, and that is why an aesthetically pleasing brick-and-mortar store is likely to draw in customers.
Well, the same applies to the online platform, pay due attention to the design. Good web design is essential because it is the tool which you will use to attract your audience. Use the design tools available on platforms such as Shopify for good themes and user-friendly apps.